Rhode Acquired by e.l.f. Beauty in $1B Deal
Hailey Bieber’s beauty brand, Rhode, is making major waves in 2025, especially as it squares off with affordable powerhouse e.l.f. Cosmetics. From skincare launches to viral marketing and celebrity influence, Rhode’s strategic rise is turning heads and igniting industry debates. Discover how Hailey’s personal brand, celebrity ties, and bold moves are reshaping the competitive beauty landscape—and what this means for the future of skincare.